I was talking with a client once about why large corporations hire Seven Pictures to create their videos instead of just creating a production department of their own. It was an interesting debate that had me thinking far past our meeting.
I believe that large corporations sometimes think they can save money by creating their own video production department. I believe this is a bad idea. Many large corporations hire a person who is rather inexperienced in video production, and that might be someone who is the cheapest to hire on. These people don’t have the unique “recipe” that more professional video production companies do. You can’t just throw a few ingredients together and expect to make bread. Video production is about experience. It’s about doing things in different ways. If it’s a simple product shot with a description, they may be able to do it themselves. But the more complicated things like testimonials, interviews, and messages from the CEO should hold value. They should be created with the “recipe”.
Many large corporations also won’t hire the full staff needed to create a quality video. Video production companies come with a staff of other creators that help in the creative process to make these quality videos. Between cinematographers, editors, professional lighting crews, and hair and makeup artists, an independent production company employes these creatives, thus getting you the best rates and best professionals tailored specifically to your project.
Creative people like to do different things. We’re fueled by it. The difference in creative projects is something that keeps us going. Even if you find the most professional producer, I’d be afraid that they’d dry up. They’d get bored, and the quality of work would suffer from a lack of inspiration. Not to mention, in-house production employees are only employees. There’s a huge difference between independent companies and employees. Employees already know they have a steady paycheck coming, so their deliveries of projects end up being slow or low in quality. An independent company, however, will bend over backwards to earn your business and give the best quality of services at a faster rate.
I believe independent production companies are the way to go when producing video. The benefits surpass the monetary benefits of having your own, and in the end companies have stronger videos.
